The Director of Development and Marketing is a key member of the leadership team, responsible for driving Panoramas visibility, engagement, and revenue growth. This role leads strategic marketing, communications, business development, and partnership efforts to support the organization’s mission and long-term sustainability.
This exempt, full-time position reports to the Chief Impact Officer and is based in Seattle. This position will be expected to work in our Seattle office on a hybrid basis.
Business Development and Fundraising (40%)
Cultivate and develop relationships across sectors with foundations, individual donors, and corporate partners.
Develop and execute key business development strategies.
Identify and pursue new funding opportunities and partnership strategies.
Oversee donor management system (CRM), ensuring accurate tracking, acknowledgment, and reporting.
Collaborate with the CEO, CIO and other organization leaders to support business development goals and campaigns.
Marketing & Communications (40%)
Develop and implement a comprehensive marketing and communications strategy to enhance the organization’s brand, visibility, and drive engagement across all channels (digital, print, media, events).
Oversee content creation and storytelling for newsletters, social media, website, press releases, and campaigns.
Manage the organization’s digital presence, including Panorama’s multiple websites, bulk email communications, and social platforms.
Ensure all communications are mission-aligned and reinforce Panorama’s values and voice.
Leadership & Collaboration (10%)
Supervise staff and external agencies.
Work closely with program and finance teams to align business development and marketing with organizational goals and budget needs.
Provide regular reports and updates to CIO, CEO and Board.
Represent the organization at public events, conferences, and community gatherings.
Organizational Engagement & Participation (10%)
Exemplify qualities of Panorama’s Values, Culture and Mission as an impact player who:
Embraces everyday challenges and ambiguity as opportunities to lean in and take action,
Demonstrates curiosity and commitment to asking questions, learning, and adapting,
Commits to adding value to their team and to Panorama, and
Actively contributes to the enhancement of Panorama’s culture by participating in organizational and team activities such as committee volunteerism, coffee chats, and other initiatives.
Manage employees, ensuring Panorama’s performance management concepts are upheld, and supporting their professional development and learning.
Contribute to opportunities for process improvement and service/practice strengthening towards evolving our platform for social change.
Provide required timely and accurate recording of data and other information via Harvest, Salesforce, Lattice, SharePoint, and Certify.
Serve on the Panorama Leadership Team and provide strategic thought partnership to fellow senior leaders.
Participate in critical elements of institutional decision-making and provide strategic vision at the leadership level.
Contribute to Panorama’s ongoing evolution and growth as a platform for social change.
Cultivate a high-performing team by prioritizing collective success, team development, clear expectation setting, and regular performance assessment.
Develop a long-term vision and key performance indicators for your team to ensure that work aligns with and facilitates Panorama’s mission.
Participate in and actively contribute to internal Learning & Development opportunities, including People Managers training sessions.
Bachelor’s degree in Marketing, Communications, Nonprofit Management, or related field (Master’s preferred).
10+ years of experience in nonprofit marketing, communications, and/or development.
Proven track record in fundraising, donor engagement, and communications strategy.
Exceptional written and verbal communication skills.
Strong leadership, project management, and organizational abilities.
Proficient in digital marketing tools and donor CRM systems (e.g., Salesforce).
Experience in developing and leading teams to execute both external and internal communications strategies.
Proven skills in strategy development and relationship management.
Strong writing, storytelling, and presentation skills.
Track record of innovative thinking and using sound judgment in the solution of problems or the pursuit of business opportunities.
Mission-driven with a passion for social impact.
Collaborative, creative, and proactive.
Data-informed and goal-oriented.