Senior Content Strategist/Editorial Lead
BoldinFull-time • Remote
At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.
Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.
With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.
About the Role
Boldin helps people make confident, life-changing financial decisions. Content is one of the primary ways people discover us, learn from us, and build trust with us over time.
The Senior Content Strategist/Editorial Lead plays a critical role in ensuring Boldin’s content is clear, helpful, current, and discoverable—across newsletters, search, AI-driven discovery, and in support of video, social, and email. This role sits at the intersection of editorial quality, SEO / Everywhere Search, and user education.
Key Responsibilities:
Own weekly newsletters for 3-4 different personas
- Curate content for, write, edit, and publish newsletters that educate, inspire, engage, and build habits, improving open rates, click-through, and long-term subscriber engagement
Maintain and optimize our library of over 1,400 articles
- Ensure accuracy and freshness of all published content
- Add or refresh on page factors like snippets, internal and external links, video, meta data, etc.. to increase discoverability
- Edit to improve SEO and search everywhere factors
Create a content calendar and publish new content weekly
- Identify keyword opportunities
- Write articles, guides, explainers, and educational content for existing users
- Inspire users with articles to help them actualize their dreams and live their best lives
- Consult on scripts and copy for video, social, emails, product surfaces, and education
- Help ensure content consistency across formats and teams
KPIS + Targets
- Growth in SEO arrivals
- Growth in AI-driven arrivals and successful discovery
- Newsletter open rates, click-through rates, and retention
- Effective content support for social, video, and email efforts
- Improved performance of refreshed and updated content
Qualifications:
You’re a strong writer and editor with a deep understanding of personal finance and a passion for helping people make better decisions about their lives—not just their money.
You likely:
- Have strong personal finance knowledge and enjoy staying current on financial rules and best practices
- Care deeply about accuracy, nuance, and consumer trust
- Believe financial planning is about more than numbers—it’s about confidence, freedom, and self-actualization
- Are interested in self-improvement, habit-building, and helping people align money with meaning
- Think about content as a product with measurable impact
- Are curious about how people discover information today—and how that’s evolving
Requirements:
- 3+ years of experience in content, editorial, or content marketing roles
- Strong understanding of personal finance (retirement planning, investing, taxes, Social Security, etc.)
- CFP® certification strongly preferred (or active pursuit of certification)
- Advanced knowledge of SEO and Everywhere Search, including:
- On-page optimization
- Content structuring for AI discovery
- Search intent and user behavior
- Proven experience writing for a consumer audience
- Experience owning or contributing to newsletters and performance metrics
- Excellent writing, editing, and proofreading skills
- Ability to collaborate across teams and formats
- Comfort balancing editorial judgment with performance data
- Prudent use of AI for content creation
This is a fully remote position
Salary Range
$125,000 - $165,000
This position offers a competitive salary between $125,000 and $165,000, depending upon experience and qualifications. Salary may vary by location based on factors, including the cost of living. We are committed to paying our employees fairly and providing opportunities for professional growth and development.
We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.
Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.