Associate Campaign Manager

Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilization and storytelling to help leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most. To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organizing, and political strategy to build new creative campaigning models. Guided by smart political strategy and powered by new technologies for participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action that shifts decision-makers and creates lasting impact.

Join the team that helped make projects like this , this and this possible.

The role reports to the Associate Campaign Director and is offered at the Associate Manager tier. Candidates based out of Delhi are preferred.  

ABOUT THE ROLE 

• Plays a critical role on the development of integrated campaign strategies (digital, grassroots, paid, earned, owned, partnerships, influencers etc.) that move people to action and change public narratives
• Critical role in campaign execution, including developing campaign content (e.g., writing email and social media copy), executing offline tactics and activities, monitoring metrics, and sharing data-driven results
• Work with Project Leads to  plan and deliver offline and online events, which could include, but are not limited to community meetings; co-creation workshops; roadshows; creative installations; and expert panel discussions with the support of the local and digital campaigner and on-ground partners.
• Represent Purpose at external events, conferences and meetings
• Partnership management- identify and build relationships with new and innovative partners including NGOs, entrepreneurs, youth groups, activists, faith groups, educational institutes to strengthen Purpose’s work in the region
• Oversee the development of campaign content in partnership with the Purpose creative team, including videos, graphics, and digital experiences
• Develop organizing and advocacy strategies to build and engage communities of supporters in advocacy campaigns; 
• Developing communications & marketing plans to bring advocacy campaign messages and calls-to-action to target supporter audiences, both online and offline
• Support in the development and presentation of professional and high quality client-facing deliverables, such as strategy presentations with clear flow and focused recommendations, create clear and defined campaign plans outlining goals, audience, channels, partnerships, timeline etc.
• Support the Project Lead and Project Manager on consolidation of results, impact, and insights towards reporting back to the client, as required 
• Support and take up short training and capacity building workshops as part of group activities with relevant audiences . 

This is what a day in the life of a Purpose Associate Campaign Manager looks like:

• You will be developing advocacy and narrative change  campaign strategies and tactics that shift narratives and move people to action
• You will be developing organizing strategies and tactics to build and engage communities of supporters in advocacy campaigns
• You will be developing communications & marketing plans to bring advocacy campaign messages and calls-to-action to target supporter audiences, both online and offline
• You will be producing advocacy campaign assets and tactics: from writing emails, mastering social media for good to organising engaging offline activities-Whatever it takes -- you'll do it
• You will be involved in the development of creative content including short viral films, website and digital experience and writing copy
• You will be working in partnership with a diverse range of groups from grassroots activists, media and some of the world's biggest institutions

About You

• 5+ years experience in community organizing, digital activism, public policy, advocacy or creative campaigns and communication.
• Proven ability to manage a range of stakeholders and deliver creative campaigns that move people to action
• Ability to work with project teams under pressure and tight deadlines, and stay organized to get a campaign out the door
• Excellent writing and communication skills
• Demonstrable strong analytical and strategic thinking and campaign planning skills
• Strong teamwork skills, comfortable in a highly collaborative team culture 
• Interest and some experience in on-ground activities with audiences, digital campaigns and creative campaigns 
• Proven ability in strategic communications - across creative campaigns, digital campaigns and community work

Please submit your resume and a cover letter that gives us insight into your passion and qualifications for the role.

Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We are stronger and more effective with a diverse team leading the charge and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, gender identity and expression, nation of origin, age, languages spoken, color, religion, disability, orientation, and beliefs.