The big picture: Axios is looking for a visionary, data-driven, and creative marketing leader to drive growth, shape product positioning, and elevate the Axios brand.
The role: The Director of Growth & Marketing will lead the strategy and execution behind how people discover Axios, engage with our products, and stay loyal over time. This includes ownership of newsletter acquisition, retention, and LTV — as well as lifecycle marketing, paid media, product marketing, and brand.
Why it matters: This role is central to Axios’s business and mission. You’ll turn audience insights, performance data, and brand storytelling into a unified marketing strategy that drives reach, engagement, and long-term value. Your work will shape how audiences discover Axios, experience our products, and deepen their relationship with our brand.
What you’ll do:
Full-funnel marketing strategy
- Own the full-funnel marketing strategy, spanning audience acquisition, retention, product marketing, and lifetime value growth.
- Translate market trends and audience insights into actionable brand and performance campaigns.
- Oversee the growth marketing budget leading pacing, forecasting, and strategic investment decisions across paid, brand and vendor relationships to maximize impact and ROI.
- Lead and develop a team of 2+ performance marketers, providing guidance, mentorship, and regular feedback to foster a culture of innovation and continuous improvement.
Acquisition & Conversion Strategy
- Lead full-funnel campaigns across email, paid media, on-site, experiential, and partnerships, designed to drive subscriber growth and deepen audience engagement.
- Oversee creative development to ensure messaging is clear, consistent, and optimized for performance across channels
- Own go-to-market strategy for new newsletters and product launches, partnering with editorial and product to drive acquisition, share results, and optimize future rollouts
- Drive landing page testing and conversion optimization leading A/B and multivariate testing, collaborate with product teams on UX improvements, and shape a roadmap that increases conversion rates and accelerates growth
- Lead registration wall strategy — manage vendor partnerships, testing, and optimization efforts to convert anonymous visitors into known subscribers and expand the top of the funnel
Retention, Engagement & Lifecycle Marketing
- Lead the lifecycle strategy across onboarding, re-engagement, and win-back campaigns that build habits and deepen subscriber relationships
- Oversee churn reduction and list health through targeted segmentation, engagement campaigns, and retention strategies
- Identify and drive high-value actions (HVAs) that correlate with retention and increase subscriber engagement
- Optimize for LTV by testing messaging, timing, and channel mix to extend subscriber lifespans
- Collaborate with product, data, and editorial teams to enhance the subscriber experience and reduce friction across touchpoints
Data, insights & performance
- Partner Data Insights and product teams to measure, analyze, and optimize marketing performance across the full funnel
- Advance Axios’s first- and third-party data strategies, including tagging, capture, and utilization across platforms
- Improve self-serve tools and dashboards that enable faster decision-making and performance visibility for the Growth & Marketing team
What You’ll Bring
- 8+ years of experience in performance, growth, or product marketing, with deep expertise in B2C or DTC funnels across paid, lifecycle, and owned channels
- At least 5 years of experience managing high-performing teams, with a strong focus on mentorship, talent development, and collaboration
- Proven success driving growth and retention in a recurring revenue or newsletter-based business model
- Demonstrated ability to lead cross-functional initiatives and align marketing strategy with product, editorial, and business objectives
- Strong analytical and quantitative skills, with comfort in experimentation, segmentation, reporting, and translating insights into action
- Strategic mindset with the flexibility to pivot quickly in a fast-paced environment, balancing near-term performance with long-term brand value
- Direct oversight of multi-million dollar marketing budgets, with accountability for pacing, planning, and performance
- A mission-driven approach, entrepreneurial energy, and a passion for building marketing systems that scale
Compensation:
Starting salary for this role is in the range of $105,000–$125,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.
What Axios brings to the table besides salary:
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Equal Opportunity Employer Statement
Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.