Product Marketing Manager, General Market Ads

Discord is about giving people the power to create space to find belonging in their lives. We want to make it easier for you to talk regularly with the people you care about. We want you to build genuine relationships with your friends and communities close to home or around the world. Original, reliable, playful, and relatable. These are the values that connect our users and our employees at Discord.

We're seeking a strategic founding Product Marketing Manager to build and lead the go-to-market strategy for our emerging advertising solutions, focusing on new verticals. You’ll drive product activation by developing robust sales enablement programs, setting activation goals, and partnering closely with Sales to bring our solutions to market. This role will play a key part in expanding our offering into new industries as we scale, including Tech, CPG, and others. 

If you’re a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our new advertising business.

What You'll Be Doing

• Develop and execute go-to-market strategies for new advertising verticals—including Tech, CPG, and others—through market research, customer segmentation, competitive analysis, and targeted campaigns that drive awareness and adoption.
• Lead activation initiatives within emerging verticals, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs.
• Build and scale impactful sales enablement programs—training, collateral, objection handling, and tools—to empower the Sales team to confidently pitch and close deals in new categories.
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
• Act as the voice of new vertical customers, translating insights into actionable recommendations that influence product strategy, roadmap, and positioning.
• Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.

What you should have

• 4-6+ years of Product Marketing experience in the advertising space, with experience scaling teams and platforms.
• Strong attention to detail with the ability to streamline and optimize the sales enablement process.
• Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.

Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.

The US base salary range for this full-time position is $180,000 to $202,500 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.