Who We Are
Girl Effect is an international non-profit organization dedicated to addressing challenges faced by adolescent girls and youth in Ethiopia. Operating in the country since 2013, the organization leverages Social and Behavior Change (SBC) strategies, combining media and on-the-ground interventions to tackle various societal issues and empower young people. Girl Effect Ethiopia created the youth brand Yegna in 2014, since reaching over 10 million people through multiple products, outreach programs, girl networks, and research pieces done all for the betterment of adolescent lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, relationships, etc. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood.
When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Background
Girl Effect employs a branded media approach to deliver behavioural change messaging. We reach girls across the world, whether online or offline, to support them at the critical moments in life when choices around their health, education, and economic future need to be made.
We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.
Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Together, these brands form Girl Effect.
The Brand
Yegna, Girl Effect’s branded multi-media platform, focuses on empowering adolescent girls and young women (AGYW) through fun, factual and fictional content using role-modelling and storytelling to inspire them to think and behave differently. Meaning “Ours” in Amharic, Yegna brings young people together to overcome life’s challenges and realise their ambitions. Our platform comprises a national TV drama, radio talk shows, music, digital and social media channels, and club activities.
All our content is research-driven and co-designed with our audience. Testing, tracking and learning are critical to our design process. We aim for our content to be authentic, relevant, relatable to our audiences, and as engaging as possible. Yegna, the story of all of us, is the first ever adolescent-focused TV drama in Ethiopia and has had a successful six-season run.
Role Purpose
The Program Lead will play a critical role in strengthening the quality, efficiency, and accountability of program delivery across all projects. Working closely with the Country Director and Senior Project Managers, the role will ensure that implementation is on track, high quality, and aligned with program objectives, donor requirements, and organizational standards.
The position will serve as a central coordination and performance oversight function, ensuring that program activities are delivered effectively across regions, challenges are identified early, and corrective actions are implemented in a timely manner.
Key Responsibilities
Program Implementation Oversight
Performance Tracking & Reporting
Quality Assurance & Field Monitoring
Coordination with Senior Project Managers
Risk Management & Problem Solving
Data, Insights & Decision Support
Donor & Stakeholder Alignment
Systems Strengthening & Capacity Building
Organization Accountabilities
Qualifications
Required Skills
Preferred Experience
What Else You Should Know
As we continue to scale and grow - we are hugely ambitious for our future, and we are looking for people who are driven to change the world for girls.
Our teams are a diverse mix across sectors (non-profit and commercial) and specialisms (from Brand and Creative through to Gender and Insight). You’ll learn and grow in an environment that will challenge you to think and work with a fresh perspective. In turn, you can expect to work somewhere where you will be stretched and developed in your role, a place where you can build your career and work with talented, engaged people committed to our cause.
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted candidates will be assessed on our organizational values at the interview stage. The successful candidate will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Equal Opportunities
Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
This role is being recruited on a 12-month fixed term contract basis.
This role is subject to a standard background check.
Application closing date –19th March 2026