Who We Are

Girl Effect is an international non-profit organisation that creates media, technology and behaviour change interventions that equip adolescent girls and young women with the knowledge, confidence and skills to improve their health, education and livelihoods.

In Tanzania, Girl Effect delivers programmes through its youth brand Tujibebe, which uses radio, social media, digital platforms and community engagement to promote positive health, parenting and behaviour change.

This consultancy supports the Mzazi Hodari III programme, which promotes responsive caregiving, early childhood development and positive parenting behaviours among young parents and caregivers.

Background

Mzazi Hodari III is a one-year extension programme designed to improve nurturing care practices for children under three years by encouraging:

• Early initiation of breastfeeding
• Exclusive breastfeeding
• Responsive caregiving
• Positive parenting practices
• Appropriate health-seeking behaviour
• Improved child nutrition

As the programme concludes, Girl Effect seeks to document programme impact through compelling multimedia success stories demonstrating behavioural change among programme participants and showcasing the effectiveness of the programme's Social and Behaviour Change (SBC) approach.

Assignment Objective 

Girl Effect Tanzania seeks to engage a qualified Production Agency to conceptualise, film, edit and deliver three high-quality success story products that demonstrate the impact of the Mzazi Hodari III programme.

The agency will work closely with Girl Effect's Creative Team throughout pre-production, production and post-production to ensure all deliverables align with Girl Effect's creative, safeguarding and brand standards.

What You’ll Do

Mzazi Hodari III is a one-year extension project focused on improving children’s health by encouraging responsive caregiving, early breastfeeding, and promoting positive parenting behaviors through media content across radio, social media, IVR, and on-the-ground interventions.

The goal of Mzazi Hodari III is to increase knowledge and practices around nurturing care for children under three, particularly in areas like early breastfeeding, responsive caregiving, and child health care. We aim to:

• Improve knowledge about health-seeking behaviors among adolescent girls and young women (AGYW) who are non-caregivers.
• Shift perceptions by highlighting the positive outcomes associated with good health practices.
• Increase self-efficacy among AGYW to engage confidently in caregiving and health-related decisions. 

Deliverables 

The successful agency will produce the following outputs:

Deliverable                                Description                                               

Becoming Mzazi Hodari     2-minute documentary following three young parents             

SBC in Action                         Written success story and accompanying short social media reel 

60 Seconds of Impact         One-minute donor-focused impact video                          

Behind-the-scenes Footage Raw footage and photography                                    

Raw Video Files                       All original production files                                  

Final Edited Assets       High-resolution versions suitable for digital distribution     

Girl Effect Responsibilities 

Girl Effect will:

• Provide programme background and creative brief.
• Facilitate introductions to beneficiaries and partners.
• Coordinate safeguarding onboarding.
• Provide brand guidelines.
• Supply monitoring and evaluation results.
• Review and approve all creative outputs.
• Coordinate final dissemination.

Who You Are

Essential

The agency should demonstrate:

• Minimum four years' experience in professional video production.
• Proven experience producing documentaries or success stories.
• Strong storytelling capability.
• Experience filming in community settings.
• Professional filming and audio equipment.
• Capacity to operate in Arusha and surrounding regions.

Desirable

Preference will be given to agencies with:

• Experience working with NGOs or development partners.
• Experience producing behaviour change communication content.
• Knowledge of safeguarding and ethical storytelling.
• Strong understanding of Tanzanian cultural contexts.

Assignment Schedule 

• Phase 1: Creative briefing and pre-production
• Phase 2: First production shoot ("Before")
• Phase 3: Second production shoot ("After") 
• Phase 4: Editing and review
• Phase 5: Final delivery of all assets
• Detailed production dates will be agreed during contract inception. 

Proposal Submission

Interested agencies should submit:

Technical Proposal (Maximum 5 Pages)

The proposal should include:

• Understanding of the assignment.
• Proposed creative approach.
• Production methodology.
• Workplan and timeline.
• Team structure.
• Relevant experience.
• Links to previous documentary or impact storytelling work.
• Three client references.

Financial Proposal

Submitted separately and including:

• Professional fees.
• Pre-production costs.
• Production costs.
• Post-production costs.
• Travel and logistics.
• Applicable taxes.
• Any assumptions or exclusions.

Evaluation Criteria 

The criteria against which proposals will be evaluated are listed below.

Criteria	Weight
Relevant Organisational Experience	35%
Creative Approach & Methodology	25%
Previous Work & References	10%
Proposed Team	10%
Financial Proposal / Value for Money	20%

Commercial Terms

• The successful agency will enter into Girl Effect's standard consultancy agreement.
• All deliverables produced under this assignment shall become the intellectual property of Girl Effect.
• Payment shall be linked to satisfactory completion of agreed deliverables.
• All applicable taxes should be quoted separately.
• The agency must comply with Girl Effect's safeguarding, confidentiality and data protection requirements.

Procurement Timetable

Activity	Date
RFP Issued	27 July 2026
Proposal Submission Deadline	3 August 2026
Evaluation	Early August 2026
Contract Award	Early August 2026
Project Commencement	Mid-August 2026
Final Delivery	May 2027

How to Apply

Please submit proposals, as described above, to [email protected] by  3 August  2026. Please clearly mark your email with the subject 'Success Story Production Agency: Tanzania”