Senior Manager, Brand Marketing & Integrated Planning

Who We Are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity. 

The Role

We’re hiring a Senior Manager, Brand Marketing & Integrated Planning to sit at the centre of The Economist’s brand marketing operation.

This role is the connective tissue between our New York-based strategy, media and research leads and our London-based creative and editorial hubs. Working closely with the VP, Global Brand Marketing, you’ll own our planning engine: driving the annual and quarterly campaign calendars, developing the briefs that inspire great creative work, and orchestrating the agencies, creative and media teams that bring our always-on brand campaigns to life.

You will bring both the operational discipline to keep complex workstreams moving and the creative sensibility to know when the work is right. Ultimately, you will ensure brand initiatives are delivered on strategy, on time and on budget, with opportunity to expand your strategic impact as the team evolves.

Key Responsibilities

1. Integrated Planning & Campaign Operations

• Develop and manage the annual and quarterly brand marketing calendars, ensuring all global brand efforts are sequenced correctly and aligned with the wider business rhythm.
• Build and maintain detailed workback schedules across all campaign workstreams, managing milestones, dependencies and creative review cycles from brief to final delivery.
• Maintain clear visibility of what is in flight, what is coming next and what needs input; escalate risks and dependencies before issues arise.
• Run regular status meetings and working sessions across cross-functional teams and agencies to ensure clarity of actions, owners and timelines.

2. Creative & Partnership Orchestration

• Draft thoughtful creative briefs aligned with business/departmental priorities, translating strategic intent and audience insights into clear, compelling direction.
• Serve as the day-to-day lead for creative agencies and our in-house creative studio, ensuring they are set up with the right inputs, context and expectations from the outset.
• Manage creative review rounds and approvals, applying sound creative judgment to assess whether work meets the strategic brief before escalating for sign-off; ensure feedback is consolidated, clear and actionable.
• Manage the final production readiness pipeline, ensuring creative assets are cleanly finalised and transferred to relevant media teams and trafficking partners on schedule.
• Lead brand partnership workstreams from scoping and messaging through creative concept, asset production, partner approvals and trafficking.

3. Stakeholder Management

• Serve as the primary connector across departments (including but not limited to Creative, Media, Research, Editorial and Legal), navigating complex relationships with high emotional intelligence and sound judgment.
• Proactively communicate project status, risks and dependencies to leadership, distilling campaign updates and materials into decision-ready summaries.
• Hold internal stakeholders, partners and agencies to timelines through diplomacy, clarity and persistent follow-through.

4. Budget Stewardship & Performance

• Own day-to-day budget tracking, reconciliation and reporting across all brand workstreams, ensuring budget is spent responsibly and efficiently.
• Ensure every campaign is designed for measurability, with KPIs defined at brief stage and performance tracked through delivery
• Required Skills & Experience

• Proven experience in brand marketing, integrated marketing or account management; experience in media or premium global brands a significant plus.
• Exceptional project management and organisational skills; a track record of managing complex, multi-channel campaigns from planning through delivery.
• Strong ability to write clear, compelling creative briefs that translate strategic intent into actionable direction.
• Comfort managing, tracking and reconciling campaign budgets with a high level of accountability for financial efficiency.
• Strong emotional intelligence and professional judgment: a demonstrated ability to read rooms, influence without authority and navigate cross-functional environments with confidence.

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