Senior Manager, Web Marketing
EdmentumWHO WE ARE
Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.
What You’ll Do
As the Sr. Manager, Website Marketing, you are a leader with a “marketer’s mindset and developer’s skillset” who will lead the strategy, performance, and evolution of Edmentum’s digital presence across our B2B and DTC web properties. You will shape exceptional user experiences, strengthen site reliability and security, and drive measurable business impact through design, development, SEO, and analytics leadership.
In this role you will:
- Lead the long‑term vision and strategy for Edmentum’s website ecosystem, ensuring it delivers exceptional experiences and business value.
- Drive UX/UI excellence, experience optimization, accessibility, and A/B testing to elevate usability and conversion performance.
- Oversee information architecture, SEO strategy, and messaging alignment to improve search performance and user intent matching.
- Guide development execution and contribute hands‑on engineering expertise to ensure secure, scalable, fast, and resilient web infrastructure.
- Ensure governance, platform health, privacy compliance, and accessibility across all Edmentum web properties.
- Lead analytics, reporting, experimentation, and performance optimization to inform strategic decisions and improve funnel outcomes.
- Collaborate with Marketing, Product, IT, Enrollment, Customer Experience, and Finance teams to support integrated digital campaigns and lifecycle programs.
- Lead and mentor a small team of web developers, fostering growth and accountability.
Who You Are
- You are a strategic, customer‑focused thinker who constantly seeks opportunities to improve digital experiences and web performance.
- You have deep experience in website strategy, UX/UI, digital experience management, and design systems for both B2B and B2C environments.
- You are able to review, refactor, and ship production‑ready code using modern web technologies such as HTML, CSS, JavaScript, React, PHP, SQL, and Laravel.
- You are skilled in SEO, analytics, experimentation, and conversion rate optimization across diverse user journeys.
- You understand content architecture, CMS governance, and how to design intuitive information structures.
- You bring expertise in UX/UI, CRO, and eCommerce flows, including direct‑to‑consumer engagement models.
- You are knowledgeable in ADA/WCAG accessibility standards and implement inclusive design principles.
- You have a strong background in site security, infrastructure reliability, and data privacy protocols.
- You are familiar with version control systems, CI/CD pipelines, and modern cloud‑based hosting environments.
- You effectively collaborate with cross‑functional partners and manage external creative or technical vendors, with experience managing, coaching, and leading others to achieve ambitious goals.
- You are proficient with digital, creative, and analytics tools such as GA4, SEMrush, Figma, Algolia, CraftCMS/Commerce, Marketo, Digistorm, GTM, Osano, and AWS.You are willing to take on evolving responsibilities based on business needs.
Job Application Deadline: March 2, 2026
At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.
We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.
Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact [email protected].
As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.
Edmentum’s notice regarding the collection of personal information from interested candidates is available here