Sr Product Marketing Manager, Offsite Advertising Solutions
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role, Mission or Department Overview
The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.
The Ad Product Marketing team partners with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to all partners, the Ad Product Marketing team helps The Times become the most effective media partner.
We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape.
You will develop and market offerings that allow advertisers to engage The Times audience outside of the nytimes.com ecosystem. These offerings will start by leveraging The Times presence on social media channels and later extend to opportunities on video platforms, audience networks, marketing suites, and other media partners.
You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the owner of the overall product marketing strategy for your portfolio. You have influence over product decisions and business strategies within the department, resulting in product adoption, customer satisfaction, and advertising revenue.
This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.
Responsibilities:
Product Strategy, Social & Offsite Advertising Solutions
- Proactively identify and advise on market and competitive trends ensuring products are competitive, scalable, and aligned with brand voice, editorial standards, and business goals.
- Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and lead product and business decisions across the portfolio of social advertising and other offsite advertising solutions. Partner with Revenue Ops, Product, The Newsroom, and Standards teams to develop competitive offerings for advertisers and agencies.
- Assess and market new solutions for brands to engage audiences outside of The Times properties: video platforms, audience networks, marketing platforms, etc.
- Lead the product strategy, marketing, and commercialization of social-first advertising and content products across organic and paid channels. Liaise with external partners to stay up to date and plan roll-outs.
GTM & Sales Enablement
- Project-manage complex product launches, ensuring execution through effective use of milestones and stakeholder alignment. Create strategies that connect and elevate individual product launches. Represent own projects effectively to senior leadership.
- Drive large scale go-to-market activations, coordinating several resources as needed, including but not limited to sales enablement, internal communications and training, client and media engagement.
- Be the subject matter expert for social advertising and other offsite advertising solutions with Sales and clients, maintaining centralized marketing assets and providing expertise on social media trends, platform updates, and best practices.
- Lead the product positioning and messaging of advertising solutions across social media channels, advocating for cross-product coordination in delivering a cohesive story to market.
Team Leadership
- Mentor resources (direct or cross-functional), proactively ensure the team's health and work with senior leadership to solve organizational issues.
- Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
- You will report to the Associate Director, Ad Product Marketing.
Basic Qualifications:
- Knowledge of advertising and digital media landscape required. Experience with paid and organic social media platforms, ad formats, and monetization strategies. Experience developing or marketing social-first advertising products.
- 6+ years of experience in media, advertising, marketing, or relevant experience, within media, publishing, or advertising. Preference for experience on advertising solutions on social media platforms, marketing suites, audience networks.
- Data interpretation and storytelling skills, with experience informing large-scale product, marketing, or business decisions.
- Excellent customer empathy and understanding of client needs. Experience working with and enabling Sales departments. You influence large-scale research projects, using the insights to improve customer experience.
- Translate complex product messaging architectures into compelling, user-friendly, external-facing narratives, driving tangible shifts in customer behavior.
- Easily navigate a matrixed organization while aligning resources towards achieving mutually beneficial results. Experience spotting and responding quickly to evolving threats and opportunities.
- Comfortable interfacing with executives, representing the success and challenges on behalf of own team and cross-functional partners, at all organizational levels including large groups.
- Bachelor's degree; marketing, media, or advertising background required.
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REQ-019535
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
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