Department: Mobile for Development (M4D)
Department detail: Marketing
Location: London with hybrid working
Position type: Fixed-term contract until 31 March 2026, with potential to extend
About the Team
Mobile for Development (M4D) is a dedicated global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to prove the power of mobile in underserved markets. We identify opportunities and deliver innovations with socio-economic impact that tackle the challenges of digital and financial inclusion, gender equality, climate and humanitarian action, agriculture and utility service provision.
This role will be working with M4D’s Mobile Money programme, which has multiple teams, including the Public Policy, Regulatory and Advocacy team, the Data and Insights team, as well as others. The Mobile Money programme has been working closely with mobile money providers, policymakers and other partners to drive efforts to accelerate financial inclusion for the underserved across low- and middle-income countries (LMICs). The team also provides industry-leading data and insights on challenges and opportunities, such as the annual State of the Industry Report on Mobile Money and the Mobile Money Regulatory Index.
What the hiring manager says
“Join our dynamic GSMA Mobile Money team and be at the forefront of digital financial inclusion initiatives across developing markets. We're seeking a marketing professional who will amplify the impact of our groundbreaking research through strategic email and social media campaigns and innovative content creation. As part of our team, you'll craft compelling narratives around our market-leading reports, translate complex financial inclusion data into engaging social media content, and help build our thought leadership position in the mobile money space.
The right candidate will bring boundless enthusiasm, a collaborative mindset, and valuable project management abilities. You thrive under pressure, consistently deliver high-quality work, and approach challenges with creative solutions. Your passion for excellence, combined with strong communication skills and meticulous attention to detail, will help us expand our reach and influence in advancing financial inclusion through mobile technology.”
Joyce Kong, Marketing Manager, Mobile Money
About the role
We are looking for a creative, confident, organised and detail-orientated Marketing Specialist, to support the Marketing Manager and Mobile Money team on various projects and deliverables. The role will sit within the M4D marketing team, with the majority of time being focused on the Mobile Money programme, though working on some other ad hoc projects in M4D where needed.
Key responsibilities will include:
• Proofread, edit and publish blogs and resources on the M4D website.
• Write social media copy and create visual assets to promote external outputs.
• Build and send email newsletters and event invitations in Salesforce Marketing Cloud.
• Provide support where needed on the creation and maintenance of external-facing collateral including reports, videos, presentations, infographics, imagery, printed material and web content.
• Provide support on liaising with external suppliers (video agencies, copyeditors, translators, designers, etc.).
• Manage engagement metrics and report regularly on the performance of deliverables like the website, email newsletters, social media post etc.
• Provide support on marketing activity and processes for events and webinars, both internal and external.
• Update and modify presentation slides or other materials with the latest figures and the GSMA branding to use internally and externally.
• Ensure purchase orders and invoices are processed in good time, working with the appropriate Operations Manager.
• Monitor the marketing activities of relevant mobile money operators and share insights with the team.
• Promote outcomes and lessons from external events and convenings attended by the Mobile Money team.
About you
• You will have good English language writing and speaking skills.
• You will have a background in marketing, ideally with experience working in a corporate setting.
• You will have the ability to communicate across multiple channels and build relationships with people from a variety of backgrounds and cultures consistently and effectively.
• You will possess strong organisational skills, including the ability to manage multiple projects with competing deadlines simultaneously.
• You will have good analytical skills, being able to track, measure and optimise across different channels and mediums.
• You will demonstrate a willingness and ability to adapt to changing circumstances, in fast-moving environments.
• You will have a global mindset and cultural awareness.
• You will have a creative approach to projects, tasks and problem-solving, combined with a wish to constantly learn and improve.
• You will have a good understanding of marketing best practices for web, email and social media content, with experience in building emails using relevant software, along with publishing material on LinkedIn and Instagram. Knowledge of how to run campaigns that drive website traffic across multiple channels would be ideal.
• You may already have experience with content management systems, such as WordPress, and familiarity with Salesforce and GA4, which would be beneficial but not essential.
• You might have the ability to design graphics for use on social media, websites and in email. Experience using Adobe Photoshop is advantageous.
• You may have experience working with suppliers and agencies to deliver high-quality marketing outputs that include video content, PowerPoint presentations, infographics and documents.
Contract type
Fixed Term Contract (Fixed Term)Worker type
EmployeeWorking at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.